10DLC (10-Digit Long Code) registration involves several fees, including one-time setup charges for both brand and campaign registration, as well as recurring monthly costs per campaign.
To provide a clear understanding, here's a breakdown of the typical costs associated with 10DLC registration in the US:
10DLC Fees and Charges Overview
The costs for 10DLC are primarily divided into one-time setup fees and ongoing monthly charges. These fees cover the necessary registration with mobile carriers and aggregators to ensure your messages are delivered reliably and compliantly.
| Description | Cost |
|---|---|
| Brand Registration One Time Setup Fee | $44.00 |
| Campaign Registration One Time Setup Fee | $50.00 |
| Campaign Monthly Recurring Charge Per Campaign | $10.00 |
Detailed Explanation of 10DLC Costs
Brand Registration One-Time Setup Fee
Before you can send messages via 10DLC, your brand or organization must be registered. This involves a one-time setup fee of $44.00. This registration helps carriers verify the identity of the sending entity, which is a crucial step in combating spam and unwanted messages.
Campaign Registration One-Time Setup Fee
Once your brand is registered, you will need to register specific messaging campaigns. A campaign defines the use case for your messaging (e.g., marketing alerts, transactional notifications, two-factor authentication). Each new campaign you register incurs a one-time setup fee of $50.00. This fee is essential for carriers to understand the nature of the messages being sent and to apply appropriate throughput limits and filters.
Campaign Monthly Recurring Charge Per Campaign
In addition to the initial setup fees, each active campaign registered under your brand will incur a monthly recurring charge of $10.00. This ongoing fee covers the operational costs associated with maintaining your campaign registration with carriers and ensuring continuous compliance and message delivery. If you run multiple campaigns simultaneously, you will pay this charge for each active campaign. For example, if you have three active campaigns, your monthly recurring charge would be $30.00.
Understanding these different fee components is vital for budgeting and planning your 10DLC messaging strategy.
