Jet2.com, the popular leisure airline, was previously known as Channel Express (Air Services) Limited.
The Evolution of Jet2.com
Jet2.com boasts a history stretching back over 50 years, with its foundations firmly established as a commercial aircraft company named Channel Express (Air Services) Limited. This predecessor organisation primarily focused on freight and commercial charter operations, laying the groundwork for the future airline.
A significant transformation occurred before the turn of the millennium, as the company decided to shift its focus towards the leisure travel market. This strategic move culminated in the rebranding and official change of name to Jet2.com prior to its inaugural leisure flight. This pivotal flight took off from Leeds Bradford Airport, heading to Amsterdam, in February 2003. The change in name reflected the company's new direction and its commitment to offering package holidays and airline services to leisure travellers.
The transition from its original identity to Jet2.com was a crucial step in the company's journey to becoming one of the UK's leading names in holiday travel. This rebranding allowed the company to cultivate a distinct public image aligned with its new mission of providing accessible and enjoyable holiday experiences.
Key Facts About Jet2's Naming History
| Aspect | Detail |
|---|---|
| Original Company Name | Channel Express (Air Services) Limited |
| Roots | Commercial aircraft company with over 50 years of history |
| Rebranding Year | Before February 2003 (when the first leisure flight occurred under the new name) |
| New Brand Identity | Jet2.com |
| First Leisure Flight | February 2003 |
| First Leisure Route | Leeds Bradford Airport to Amsterdam |
This historical context highlights the company's journey from its commercial aviation roots to its current standing as a prominent leisure airline and package holiday provider.
