The girl featured in the Amazon Prime commercial with a mustache is Olivia Wilde.
Olivia Wilde takes on the starring role as the confident lead in a recent Amazon Prime global campaign, prominently featured in a commercial often referred to as "Tache." This creative campaign centers around the theme of embracing mustaches, symbolizing a journey of self-acceptance and growing confidence.
In the narrative of the commercial, Wilde's character initially grapples with insecurity about her mustache but ultimately finds empowerment. Her transformation is highlighted when she uses Amazon to order a jacket reminiscent of one famously worn by Freddie Mercury and is then seen joyfully dancing to the iconic Queen song, "Cool Cat." This storyline aims to resonate with viewers by promoting a powerful message of individuality and self-expression.
Key Aspects of the Commercial
The "Tache" campaign is a significant global effort by Amazon Prime, leveraging Olivia Wilde's involvement to generate buzz and connect with a wide audience.
- Actress: Olivia Wilde portrays the lead character.
- Campaign Title: Commonly known as "Tache" due to its central theme.
- Core Message: The commercial champions self-acceptance and confidence through the unconventional embrace of a mustache.
- Music: Features the song "Cool Cat" by the legendary band Queen.
- Narrative Arc: Depicts a character's journey from initial insecurity to ultimate self-assuredness, facilitated by products ordered via Amazon.
This campaign skillfully blends a relatable personal journey with popular culture references, making it both memorable and impactful. For more details on this campaign, you can refer to insights from Marketing Dive.
