Ancestry Health was discontinued as a strategic decision by Ancestry to deepen its focus on its core business of family history, which includes its widely used AncestryDNA services.
The Strategic Shift
Ancestry made the choice to end its AncestryHealth offering to concentrate resources and efforts on its foundational mission: helping individuals discover and connect with their family history. This move was not an indication of issues with the health product itself, but rather a re-prioritization of the company's long-term vision and commitment.
Key aspects of this strategic shift include:
- Renewed Emphasis on Genealogy: By discontinuing Ancestry Health, the company aimed to allocate more attention and innovation to its traditional genealogical research tools and historical records.
- Strengthening AncestryDNA for Family History: While AncestryDNA has the capability to provide health-related insights, its primary role remains rooted in helping users find relatives and explore ethnic origins. This decision reinforced its commitment to this core family history aspect.
- Streamlined Offerings: Focusing on fewer, but highly relevant, product lines allows for greater specialization and potentially enhanced user experience in their core areas.
Ancestry confirmed this strategic direction, reaffirming that its AncestryDNA service continues to be a vital part of its dedication to family history exploration.
Impact on Users
For users who had purchased Ancestry Health, Ancestry provided clear communication regarding the discontinuation process, data handling, and any necessary refunds or alternative solutions. This ensured a smooth transition for affected customers.
For more detailed information directly from Ancestry, you can refer to their official support page regarding the Discontinuation of AncestryHealth.
