Dickies is owned by VF Corporation, one of the world's largest apparel, footwear, and accessories companies.
Since its acquisition in 2017, Dickies has been a significant part of VF Corporation's extensive portfolio, sitting alongside other globally recognized brands. This strategic move brought the iconic workwear brand into a diversified collection of outdoor, active, and workwear labels.
Understanding VF Corporation
VF Corporation is a global powerhouse in the apparel and footwear industry, connecting people to the lifestyles, activities, and experiences they cherish most. With a history spanning over a century, the company has grown through both organic development and strategic acquisitions, building a "family" of iconic brands. Its operational scope includes design, manufacturing, marketing, and distribution across various consumer segments.
Key Facts about VF Corporation:
- Founded: 1899
- Headquarters: Denver, Colorado, USA
- Industry: Apparel, Footwear, Accessories
- Global Presence: Operates worldwide with a vast retail and distribution network.
A Portfolio of Iconic Brands
VF Corporation is renowned for its diverse brand portfolio, which includes some of the most recognizable names in outdoor, active, and workwear categories. The integration of Dickies further solidified its position in the global workwear market.
Here's a look at some of the prominent brands under the VF Corporation umbrella:
| Brand Name | Primary Focus | Key Products |
|---|---|---|
| Dickies | Workwear & Lifestyle Apparel | Work pants, shirts, jackets, denim |
| Vans® | Skate & Lifestyle Footwear | Sneakers, apparel, accessories |
| The North Face® | Outdoor Recreation | Outerwear, fleece, footwear, equipment |
| Timberland® | Outdoor & Work-inspired Footwear | Boots, shoes, apparel, accessories |
| Supreme® | Streetwear & Skate | Apparel, accessories, collaborations |
| Altra® | Performance Running | Running shoes |
For more information, you can visit the official VF Corporation website.
The Acquisition of Dickies in 2017
In 2017, VF Corporation completed its acquisition of Williamson-Dickie Mfg. Co., the parent company of the Dickies brand. This strategic move was valued at approximately $820 million. The acquisition was a significant development, expanding VF Corporation's leading position in the workwear sector and adding a brand with a strong heritage and global presence.
Why Dickies was a Strategic Fit:
- Workwear Heritage: Dickies has a rich history dating back to 1922, establishing itself as a trusted provider of durable and functional workwear.
- Global Reach: The brand had already built a substantial international presence, particularly in Europe and Asia, which complemented VF Corporation's global distribution capabilities.
- Authenticity and Durability: Dickies' reputation for quality and ruggedness resonated with VF Corporation's commitment to authentic, performance-driven brands.
- Lifestyle Appeal: Beyond its workwear roots, Dickies had successfully transitioned into a popular lifestyle brand, appealing to a broader consumer base including skaters, artists, and fashion enthusiasts.
Being part of VF Corporation has provided Dickies with enhanced resources for product innovation, expanded marketing reach, and access to a more extensive global supply chain, allowing the brand to continue its growth and solidify its position in both workwear and casual apparel markets.
