Tigerlily clothes are primarily made in India and China.
The brand has undertaken a strategic modernization of its supply chain, leading to a significant shift in its manufacturing locations. Historically, Tigerlily sourced a considerable portion of its clothing from China. However, in recent efforts to optimize its production and sourcing, Tigerlily has transitioned 30% of its sourcing from China to India. This indicates a diversified approach to their manufacturing base, with India now playing an increasingly prominent role.
Tigerlily's Supply Chain Evolution
Tigerlily's approach to manufacturing reflects a modern outlook on supply chain management. This evolution is driven by various factors, including the brand's commitment to efficiency and adapting to global production capabilities.
The shift in sourcing locations highlights:
- Diversification of Manufacturing: By expanding their production footprint to include both China and India, Tigerlily reduces reliance on a single region.
- Strategic Sourcing: The decision to move a percentage of production implies a careful evaluation of capabilities, costs, and ethical considerations in different countries.
To illustrate the current manufacturing landscape for Tigerlily, considering the recent shifts:
| Country | Manufacturing Role |
|---|---|
| India | Increasingly significant; 30% of sourcing has shifted here from China. |
| China | Continues to be a manufacturing base, though its share has been reduced by the shift to India. |
This strategic adjustment ensures that Tigerlily's production aligns with its evolving business model and design philosophy.
For more information on Tigerlily's business strategies and brand evolution, you can refer to articles from reputable financial publications like the Australian Financial Review.
