Paige Bueckers, a prominent collegiate basketball player, is endorsed by several major brands, including Gatorade, Chegg, Nerf, Bose, Crocs, CashApp, and Nike.
A Pioneer in Collegiate Athlete Endorsements
Bueckers has been at the forefront of the Name, Image, and Likeness (NIL) era in college sports. She notably became the first collegiate athlete to sign a deal with Gatorade, setting a precedent for how student-athletes could monetize their personal brand. Her diverse portfolio of endorsements reflects her broad appeal and marketability across various sectors.
Major Endorsement Deals
Her endorsement partnerships span a range of industries, from athletic apparel and hydration to educational technology and financial services. These deals underscore her status as one of the most recognized and influential figures in college athletics.
Here is a breakdown of her key endorsements:
| Company | Product/Service Category | Noteworthy Detail |
|---|---|---|
| Gatorade | Sports Drinks | First collegiate athlete to sign a deal with Gatorade |
| Nike | Athletic Apparel & Footwear | Has a dedicated sneaker deal |
| Chegg | Education Technology | Provides study resources and online learning |
| Nerf | Toys & Sporting Goods | Known for foam blasters and sports equipment |
| Bose | Audio Equipment | Specializes in high-quality headphones and speakers |
| Crocs | Footwear | Popular for comfortable, distinctive clogs |
| CashApp | Mobile Payment Service | Offers peer-to-peer money transfers and banking |
These partnerships highlight not only Bueckers' athletic prowess but also her significant cultural impact and strong personal brand, making her an attractive figure for leading companies looking to connect with a wide audience.
