On average, yes, research suggests women tend to prioritize factors other than physical appearance more than men do when considering a potential mate.
While physical attractiveness plays a role for both men and women, research indicates a difference in emphasis. Men tend to rate physical attractiveness as a more critical factor than women. Conversely, women tend to value qualities like ambition, industriousness, friendliness, and kindness more than physical appearance. (reference date: 20-Aug-2021)
| Feature | Men's Emphasis (Generally) | Women's Emphasis (Generally) |
|---|---|---|
| Physical Appearance | Higher | Lower |
| Ambition | Lower | Higher |
| Industriousness | Lower | Higher |
| Friendliness | Lower | Higher |
| Kindness | Lower | Higher |
It's important to note that these are general trends and individual preferences vary significantly. This doesn't mean women don't care about looks at all, but that they may weigh other qualities more heavily in their overall assessment of a potential partner.
