No, RealTruck does not directly own TruXedo. Both RealTruck and TruXedo are part of a larger corporate family under a common parent company, Truck Hero.
Understanding the Relationship
While RealTruck functions as a leading online retailer for a wide array of truck accessories, and TruXedo is a well-regarded manufacturer specializing in tonneau covers and other truck bed solutions, they do not have a direct ownership relationship. Instead, they are sister companies, both operating as distinct brands within the comprehensive portfolio of Truck Hero, Inc.
Truck Hero is a prominent manufacturer and marketer of truck, Jeep, and SUV accessories across North America. The company strategically acquires and integrates specialized brands to build a vast offering of aftermarket parts, enhancing vehicle functionality and aesthetics for consumers.
Brands Under the Truck Hero Umbrella
The expansive family of brands managed by Truck Hero includes numerous manufacturers and online retail platforms, establishing a significant presence in the automotive aftermarket industry. This structure allows each brand to maintain its unique product focus and market identity while benefiting from the shared resources, extensive distribution networks, and collective market reach of the larger organization.
Some of the notable brands and entities within the Truck Hero portfolio include:
- TruXedo: A well-known brand for innovative and high-quality tonneau covers.
- RealTruck: A major online retailer offering a vast selection of truck accessories.
- Extang: Recognized for its diverse range of tonneau covers.
- BedRug: Specializing in custom-fit truck bed liners and mats.
- UnderCover: Popular for its durable and secure hard tonneau covers.
- BAK: Known for its advanced truck bed cover designs.
- A.R.E.: A leading producer of truck caps and covers.
- N-FAB: Offering performance accessories like nerf bars and steps.
- Husky Liners: Providing precision-fit floor liners and other protective accessories.
- Retrax: Famous for its retractable truck bed covers.
- AutoCustoms: Another significant online retail platform for truck parts.
Corporate Ownership
The overarching company, Truck Hero, itself underwent a significant change in corporate ownership. In January 2021, Truck Hero was acquired by L Catterton, a global consumer-focused private equity firm. This acquisition further bolstered the strategic direction and growth opportunities for all brands within the portfolio, including both RealTruck and TruXedo.
This hierarchical structure clarifies that RealTruck and TruXedo are not directly owned by one another but rather by the same parent entity, Truck Hero.
