Holden, as a distinct automotive brand, has been phased out and is now succeeded by GM Specialty Vehicles (GMSV).
The iconic Australian marque, Holden, ceased operations as a brand in 2020. This transition marked the end of over 160 years of the Holden name in Australia, which included a significant period as a local manufacturer. While the brand no longer produces new vehicles under its own name, its legacy continues through the successor entity, GM Specialty Vehicles (GMSV), which imports and distributes select General Motors vehicles into Australia and New Zealand.
The shift to GM Specialty Vehicles signifies a change in strategy, moving from local production and branding to a focus on niche imported vehicles under the broader General Motors umbrella.
Key Details of Holden's Transition
The table below summarizes the fate of the Holden marque and its successor:
| Aspect | Detail |
|---|---|
| Trade Name | Holden |
| Fate | Holden marque phased out |
| Successor | GM Specialty Vehicles (GMSV) |
| Headquarters | Port Melbourne, Melbourne, Australia |
| Area Served | Australia & New Zealand (historically) |
This change reflects a global restructuring by General Motors, leading to the discontinuation of several regional brands and the consolidation of operations under more specialized import arms. Although the Holden brand is no longer active, its history remains a significant part of Australia's automotive heritage.
