The Dodge Avenger was discontinued primarily due to low sales numbers of its coupe model, leading to its removal from the market in 2000.
Overview of the Discontinuation
The decision to cease production of the Dodge Avenger coupe in 2000 stemmed directly from its failure to meet sales expectations. Despite its design and features, the vehicle did not capture a significant share of the market, making its continued production economically unviable for the manufacturer.
Key details regarding the Avenger's discontinuation are summarized below:
| Aspect | Detail |
|---|---|
| Discontinuation Year | 2000 |
| Primary Reason | Low sales numbers for the coupe model |
| Replacement Model | Dodge Stratus coupe |
| Replacement Platform | Utilized the third-generation Mitsubishi Eclipse platform and architecture |
| Replacement Assembly | Assembled by Mitsubishi at the former Diamond Star plant |
The Replacement: Dodge Stratus Coupe
Following the Avenger's discontinuation, the Dodge Stratus coupe was introduced for the 2001 model year to fill its place in the lineup. This new coupe represented a significant shift, as it was not based on previous Dodge platforms. Instead, it leveraged the robust third-generation Mitsubishi Eclipse platform and architecture. The assembly of the Stratus coupe was also handled by Mitsubishi at their former Diamond Star plant, highlighting the collaboration between the two automakers during that period.
This transition marked the end of an era for the Avenger and the beginning of a new chapter with a different vehicle aiming to capture the desired market segment. For more historical context on the model, you can refer to information about the Dodge Avenger.
