The luxury brand of Ford is Lincoln.
Lincoln Motor Company operates as Ford Motor Company's dedicated luxury automotive division. Established to cater to a premium market segment, Lincoln is committed to crafting vehicles that stand out through their design, comfort, and advanced features, coupled with a focus on delivering an exceptional ownership experience.
Focus of the Lincoln Brand
As Ford's luxury marque, Lincoln differentiates itself by emphasizing specific core tenets:
- Compelling Vehicles: Lincoln designs and engineers vehicles with a strong focus on sophisticated aesthetics, refined interiors, and smooth performance. This includes attention to detail in materials, craftsmanship, and the integration of cutting-edge technology to enhance driving and passenger comfort.
- Exceptional Ownership Experience: Beyond the vehicle itself, Lincoln aims to provide a premium ownership journey. This often encompasses personalized services, convenient maintenance programs, and dedicated customer support designed to make the ownership process as seamless and enjoyable as possible.
Lincoln models typically offer advanced driver-assistance systems, premium audio, spacious and quiet cabins, and distinctive design elements that set them apart from Ford's mainstream offerings. This strategic positioning allows Ford to compete in the high-end automotive market while maintaining its diverse brand portfolio.
