Generally, Dodge vehicles hold an average amount of their value over time. While their overall depreciation is considered typical for the automotive industry, there are specific factors and models that influence their resale performance positively.
Understanding Dodge's Value Retention
Dodge's position in the resale market is characterized by consistent, albeit not exceptional, value retention. This "average" standing reflects a common depreciation curve seen across many car brands. However, it's worth noting that Dodge vehicles tend to perform better when assessed at the five-year mark of ownership, indicating a more stable value retention in the medium term.
Key Factors Influencing Dodge's Resale Value
Several elements contribute to how well a Dodge vehicle maintains its value:
- Model Performance: Not all Dodge models depreciate at the same rate. The Dodge Challenger, for example, is a standout performer within the brand. Its strong demand, iconic status, and performance-oriented nature often contribute to better-than-average resale values compared to other vehicles in the Dodge lineup.
- Portfolio Adjustments: Recent changes in Dodge's vehicle lineup have positively impacted their overall resale calculations. The discontinuation and subsequent exclusion of models like the Dodge Journey and Dodge Grand Caravan from depreciation assessments have helped to improve the brand's average value retention figures. These models, generally known for higher depreciation, no longer negatively impact the overall brand average.
- Market Demand: The popularity of specific models and general market trends for performance vehicles and SUVs can also play a role in how well a Dodge holds its value. Models with sustained demand tend to depreciate less.
In essence, while Dodge may not be a top-tier brand for value retention, its performance is solid and competitive, especially for certain models and over a longer ownership period.
