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Is Aveeno Still Owned by Johnson and Johnson?

Published in Aveeno Ownership 2 mins read

Yes, Aveeno is still owned by Johnson & Johnson. The popular skincare brand became a part of the Johnson & Johnson family in 1999.

Aveeno's Journey to Johnson & Johnson

Aveeno has a rich history rooted in natural ingredients, particularly oats. The brand's name, Aveeno, is actually derived from Avena sativa, which is the scientific name for the common oat. Oats have long been recognized for their soothing and beneficial properties for the skin, forming the core of many Aveeno products.

Here's a brief timeline of Aveeno's ownership:

Year/Period Ownership/Key Event
Pre-1999 Originally developed by Rydelle Laboratories, a division of S. C. Johnson & Son. Rydelle Laboratories dropped its name in 1989.
1999 - Present Purchased by Johnson & Johnson, making it a key brand within their consumer health portfolio.

Since its acquisition, Johnson & Johnson has continued to develop and expand the Aveeno product line, focusing on its core promise of using active natural ingredients to address various skin and hair care needs. This includes products for dry skin, eczema relief, baby care, and daily moisturizing.

Johnson & Johnson, a global leader in healthcare products, maintains a diverse portfolio of consumer health brands. Aveeno stands as a prominent example of its commitment to science-backed natural solutions for everyday wellness.