The airline widely recognized for its distinctive purple branding was Wow Air.
Wow Air: The Distinctive Purple Airline
Wow Air was an Icelandic low-cost airline that became synonymous with its vibrant purple livery, branding, and marketing materials. This unique color choice made its aircraft and advertising easily recognizable, standing out in the competitive airline industry. The airline aimed to offer affordable transatlantic flights, often connecting North America and Europe via its hub in Iceland.
Key Facts About Wow Air
Established as a prominent player in budget travel, Wow Air operated a focused fleet to serve its network of destinations. Below are some key operational details about the airline:
| Aspect | Detail |
|---|---|
| IATA Code | WW |
| ICAO Code | WOW |
| Call Sign | WOW AIR |
| Fleet Size | 10 aircraft |
| Destinations | 27 cities |
| Key People | Skúli Mogensen (CEO and founder) |
| Employees | 1,000 |
Wow Air's operational model centered on providing a no-frills experience, allowing passengers to customize their travel by adding services such as baggage, seat selection, and in-flight meals for an additional cost. Its purple branding extended across all touchpoints, from aircraft exteriors to staff uniforms and promotional campaigns, reinforcing its visual identity. For more detailed information, you can refer to the Wow Air Wikipedia page.
