The old name of Bank First was Victoria Teachers Mutual Bank.
Understanding the Bank First Rebranding
Bank First, a reputable Australian mutual bank, underwent a significant change in its identity. Previously, it was known as Victoria Teachers Mutual Bank. This rebranding was initiated to better reflect the institution's overarching focus and commitment to its clientele.
Key Details of the Name Change
The transition from its former name to Bank First involved a strategic decision to highlight its customer-centric approach. Here are the essential details of this rebranding:
- Former Identity: Victoria Teachers Mutual Bank
- Current Identity: Bank First
- Date of Renaming: December 2017
- Reason for Change: The change aimed to better reflect the mutual bank's core philosophy of putting its customers first, broadening its appeal beyond a specific occupational group.
This name change in December 2017 underscored an evolution for the organization. By adopting the name Bank First, the institution effectively communicated a clearer, more inclusive message about its dedication to serving all its customers, while continuing to operate as a mutual bank.
