Ora

What happened to Dragun Beauty?

Published in Beauty Brand Status 2 mins read

Dragun Beauty is currently inactive, with no products available for sale on its official website or Instagram, and the brand's future remains uncertain. This situation appears to stem from legal issues involving its founder, Nikita Dragun.

The Current State of Dragun Beauty

The beauty brand, founded by the well-known influencer Nikita Dragun, is not currently active. Customers looking for Dragun Beauty products will find that there are no items available for purchase on its official site or through its Instagram presence. The prolonged absence of products and activity has led to speculation regarding the brand's long-term viability.

Impact of Legal Turmoil

The brand's dormancy is closely linked to legal turmoil faced by Nikita Dragun. A significant factor was a controversial arrest incident in November, which brought considerable public attention and likely impacted the operational stability and public perception of Dragun Beauty.

Nikita Dragun's New Venture

Following the challenges and the brand's inactivity, Nikita Dragun has shifted her focus to a new personal endeavor. She has announced the launch of a new OnlyFans account, indicating a pivot in her career and a move away from the direct management and promotion of her beauty brand. This transition suggests a change in her professional priorities.

Here's a summary of the key developments:

Event Description Impact on Dragun Beauty
November Arrest Incident Controversial legal issues involving Nikita Dragun. Triggered legal turmoil affecting brand operations.
Brand Inactivity No products for sale; official channels are dormant. Led to the brand's current inactive status and uncertain future.
Nikita's OnlyFans Launch Announcement of a new venture by the founder. Signifies a shift in Nikita Dragun's personal and professional focus.

For more information on the brand's situation, you can refer to Is The End Of Dragun Beauty Near?