The age groups 25-34 and 35-44 buy the most makeup, both showing the highest percentage of usage among surveyed women.
Key Demographics in Makeup Purchases
Analysis of consumer usage indicates a clear pattern in makeup consumption across different age brackets. While makeup use is prevalent across various age groups, two specific demographics stand out as the primary purchasers.
Here's a breakdown of makeup usage by age group:
| Age Group (Women) | Percent Usage |
|---|---|
| 18-24 | 14% |
| 25-34 | 19% |
| 35-44 | 19% |
| 45-54 | 18% |
As the table illustrates, both the 25-34 and 35-44 age groups each account for 19% of makeup usage, making them the leading segments in the market. The 45-54 age group follows closely with 18% usage, indicating a consistent engagement with beauty products into middle age. Younger consumers aged 18-24 represent 14% of the usage, suggesting that while they are active in the market, their usage percentage is lower compared to slightly older cohorts.
This data highlights that consumers in their late twenties, thirties, and early forties are particularly significant for the beauty industry, likely due to factors such as established careers, higher disposable income, and active social lives that often involve makeup use.
