Glossier launched in 2014 with four foundational products: a moisturiser, a face mist, a skin tint, and a lip balm.
Glossier's Initial Product Lineup
When Glossier, founded by Emily Weiss, officially debuted in 2014, it introduced a curated collection of four essential beauty products. These initial offerings set the tone for the brand's philosophy of "skin first, makeup second" and approachable, user-friendly beauty routines. The launch followed an initial seed funding round, enabling the brand to bring its vision to life.
The first four products were designed to enhance natural beauty and provide a simple, yet effective, routine for everyday use. They focused on hydration, light coverage, and a dewy finish, laying the groundwork for Glossier's signature aesthetic.
Here are the first four products released by Glossier:
| Product Category | Description |
|---|---|
| Moisturiser | A hydrating cream designed to nourish and prepare the skin. |
| Face Mist | A refreshing spray intended to hydrate, soothe, and prime the skin, often used throughout the day for a quick refresh. |
| Skin Tint | A lightweight, sheer liquid foundation designed to even out skin tone and provide a breathable, dewy finish, rather than heavy coverage. |
| Lip Balm | A versatile balm focused on providing hydration and a subtle sheen to the lips, often coming in various tints or a clear formula. |
These products quickly resonated with consumers seeking a minimalist approach to beauty, emphasizing natural radiance and effortless application. Glossier's initial lineup established its position in the beauty market as a brand focused on enhancing rather than concealing, contributing to its rapid growth and subsequent expansion into a broader range of cosmetics and skincare.
