Lola Rose is now Nikki and Me because Nikki, the original founder of Lola Rose, chose to step away from her initial brand after its success and launched a new venture, Nikki and Me, to continue creating her signature designs in a refreshed capacity.
The Transition from Lola Rose to Nikki and Me
Nikki, who originally established the jewellery and accessories brand Lola Rose in the year 2000, was presented with an opportunity to depart from the brand following its notable success. Rather than ceasing her creative work, she embarked on a new endeavor, launching Nikki and Me. This new brand is envisioned as a "reincarnation" of her distinct designs, reflecting her ongoing artistic vision and passion for crafting beautiful pieces. Nikki and Me successfully launched and has been bringing Nikki's designs to customers for almost two years.
Key Aspects of the Brand Evolution
- Founder's Decision: The transition stemmed from Nikki's personal decision to step away from Lola Rose, seeking a new platform for her designs.
- Design Continuity: Nikki and Me serves as a direct continuation of the founder's design philosophy and aesthetic, ensuring her signature style remains accessible.
- New Chapter: This move allowed Nikki to start a new chapter, potentially offering more direct engagement with her audience and a fresh approach to her collections.
Understanding Nikki and Me
| Feature | Description |
|---|---|
| Founder | Nikki, the original visionary behind the successful Lola Rose brand. |
| Inception | Established as a new brand by Nikki after she departed from Lola Rose, aiming to revive and continue her unique design legacy. |
| Product Range | Features a variety of items, particularly jewellery and accessories, which are a direct reflection of Nikki's design evolution and are often described as a "reincarnation" of her previous creations. For more details on their collections, you can visit their official website: Nikki and Me. |
| Brand Identity | Emphasizes a personal connection from the founder to the customer, built on a passion for design and quality. |
This strategic pivot allowed Nikki to maintain creative control and foster a more personal connection with her customer base, continuing to offer her beloved designs under a new and distinct brand identity.
