Etsy is named after the Italian word "etsi," which means "oh, yes." The e-commerce platform's founder, Rob Kalin, chose this unique name because he desired a distinctive, "nonsense word" that would allow the brand to be built from the ground up without preconceived notions.
The Genesis of the Name
The inspiration for the name struck Rob Kalin while he was watching the renowned Italian filmmaker Federico Fellini's movie, 8 ½. During the film, he frequently heard the phrase "etsi" being spoken. This Italian interjection, commonly used in conversation, translates to "oh, yes" or "yes indeed" in English.
Why a "Nonsense Word"?
Kalin's primary motivation behind selecting a word like "etsi" was strategic. He aimed to establish a brand name that was:
- Original: Not tied to existing meanings or products, allowing for a fresh brand identity.
- Memorable: Unique sounds often stick in people's minds.
- Buildable: A blank slate upon which the company's values and mission could be inscribed without being constrained by an overly descriptive or common name.
This approach enabled Etsy to cultivate its brand identity as a global marketplace for handmade and vintage items, distinctively associated with creativity and craftsmanship.
