No, Shiseido no longer owns bareMinerals. The brand was acquired by a new beauty company named Orveon.
The Acquisition of bareMinerals
In a significant development within the beauty industry, bareMinerals was sold by Shiseido Americas. This acquisition was finalized by Orveon, an independent affiliate formed by the global private equity firm Advent International. The transaction, which included other prominent beauty brands, was announced as closed by December 2021, marking a new chapter for bareMinerals under different ownership.
Orveon was established with the goal of fostering the growth and innovation of these iconic cosmetic brands under dedicated leadership. This strategic move allows for focused development and market strategies for the acquired entities.
Brands Included in the Acquisition:
The deal encompassed three well-known cosmetic brands that were previously part of Shiseido's extensive portfolio:
- bareMinerals: A pioneering brand recognized for its mineral-based makeup and commitment to clean beauty.
- Buxom: A popular brand acclaimed for its lip-plumping products and vibrant makeup collections.
- Laura Mercier: A prestigious brand renowned for its "flawless face" philosophy and high-quality complexion products.
This change in ownership means that while bareMinerals has a rich history and strong foundation developed under Shiseido, its future direction, product development, and market presence are now managed by Orveon.
Learn more about Orveon's acquisition of bareMinerals and other brands
