No, Billie is not owned by Gillette.
Who Owns Billie?
Billie, the popular direct-to-consumer razor brand, is currently owned by Edgewell Personal Care Co. Edgewell Personal Care is a global consumer products company with a portfolio that includes well-known brands like Schick razors and Banana Boat sunscreens.
The Acquisition of Billie
Edgewell Personal Care Co. completed the acquisition of Billie Inc. in a $310 million transaction. This deal was finalized after successfully clearing all necessary antitrust requirements, ensuring a smooth transition of ownership.
Previous Acquisition Attempt by Gillette's Parent Company
It is important to note that while Billie is not owned by Gillette, there was a previous attempt by Procter & Gamble (P&G), the parent company of Gillette, to acquire Billie. However, this planned acquisition was blocked by antitrust regulators, preventing P&G from adding Billie to its extensive range of brands. Following this, Edgewell Personal Care Co. proceeded with its successful acquisition of the brand.
Here's a summary of Billie's ownership:
| Aspect | Detail |
|---|---|
| Current Owner | Edgewell Personal Care Co. |
| Acquisition Value | $310 million |
| Previous Bidder (Blocked) | Procter & Gamble (P&G), parent of Gillette |
| Notable Brands of Current Owner | Schick, Banana Boat |
Billie has established itself as a significant player in the personal care market, particularly known for its subscription-based model and focus on products designed for women. Its acquisition by Edgewell Personal Care Co. marks a strategic move in the competitive grooming industry.
