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Is Dove owned by Johnson and Johnson?

Published in Brand Ownership 2 mins read

No, Dove is not owned by Johnson & Johnson.

Dove's Ownership Explained

Dove is a prominent American personal care brand that is owned by the Anglo-Dutch multinational company Unilever. Established as a brand in the United States, Dove has grown to become a globally recognized name, with its products available in over 150 countries worldwide. The brand caters to a wide audience, offering a diverse range of products for women, men, babies, and children, including soaps, shampoos, deodorants, and moisturizers.

Key Brand Information

To clarify the ownership and characteristics of the Dove brand, refer to the table below:

Aspect Detail
Brand Name Dove
Primary Owner Unilever
Origin American (brand)
Ownership Type Anglo-Dutch multinational corporation
Product Category Personal Care
Global Reach Products sold in over 150 countries
Target Demographics Women, Men, Babies, Children

Who Owns Popular Personal Care Brands?

Understanding the ownership of major brands helps in distinguishing different market players. While Johnson & Johnson is a significant entity in the healthcare and consumer goods sectors, it owns a distinct portfolio of brands.

Here's a quick look at the parent companies of some other well-known personal care brands:

  • Unilever:
    • Dove
    • Axe (Lynx in some markets)
    • Rexona (Degree in some markets)
    • Lifebuoy
    • Pond's
    • Simple
  • Johnson & Johnson:
    • Neutrogena
    • Aveeno
    • Listerine
    • Johnson's Baby
    • Band-Aid
    • Tylenol
  • Procter & Gamble (P&G):
    • Olay
    • Head & Shoulders
    • Gillette
    • Pantene
    • Old Spice
    • Crest

This differentiation highlights that while Johnson & Johnson is a major player in the consumer health market, Dove falls under the umbrella of Unilever.