LU Biscuits Pakistan is owned by Mondelēz International, a leading American multinational confectionery, food, and beverage company.
Understanding LU's Global Ownership
The LU brand, a widely recognized name in the biscuit industry, became a part of Mondelēz International in 2012. This acquisition was the result of a series of strategic corporate changes in the global food industry:
- Initial Ownership: The LU brand was originally owned by Groupe Danone.
- Acquisition by Kraft Foods Inc.: In 2007, Kraft Foods Inc. acquired the LU brand as part of its broader acquisition of assets from Groupe Danone.
- Transition to Mondelēz International: In 2012, Kraft Foods Inc. underwent a significant split. Its global snacking and food brands, which included the LU brand, were spun off into a new, independent entity named Mondelēz International. This move positioned LU under a company specifically dedicated to global snacking, ensuring its widespread availability and consistent brand strategy across various international markets, including Pakistan.
Consequently, LU Biscuits' operations, product development, and distribution in Pakistan are managed under the umbrella of Mondelēz International's extensive portfolio of brands.
