While BTS does not have an officially declared color in the traditional sense, purple is universally recognized and cherished as their symbolic color, deeply intertwined with the group and their fanbase, ARMY.
The Significance of Purple: "I Purple You"
The association of purple with BTS and ARMY began following a heartfelt statement by member V (Kim Taehyung) during a fan meeting in 2016. Addressing the fans, he said, "Do you know what purple means? It's the last color of the rainbow. Purple means I will love you and trust you for a long time."
This profound statement resonated deeply with fans, leading to the phrase "I Purple You" becoming a powerful symbol of mutual love, trust, and enduring connection between BTS and their ARMY. It quickly became an integral part of their shared identity and culture.
Why Purple is More Than Just a Color for BTS and ARMY:
- Symbol of Enduring Love: Purple represents a long-lasting and deep affection, mirroring the strong bond between the artists and their fans.
- Trust and Loyalty: The color signifies a relationship built on trust, a cornerstone of the BTS-ARMY dynamic.
- Unity and Identity: It serves as a unifying symbol for millions of fans worldwide, creating a collective identity and sense of belonging.
- Fan-Driven Adoption: Unlike officially designated colors, purple's significance emerged organically from a moment shared between the group and their fans, making its adoption even more meaningful.
Although not a traditional "official color" released by their agency, purple has become the de facto official color due to its profound emotional significance and widespread adoption within the fandom.
