Yes, Ella Mills has sold her company, Deliciously Ella.
Key Details of the Sale
Ella Mills, the well-known plant-based food influencer, who is the daughter of Sainsbury's heiress Camilla Sainsbury and former Northern Ireland secretary Shaun Woodward, has indeed sold her popular company, Deliciously Ella.
The acquisition was made by the Swiss group Hero, and it is understood that Ella Mills is believed to have received "millions" from the transaction. A primary reason cited for the sale was Ella Mills' admission that she felt "overwhelmed with fame."
Why the Sale Occurred
- Feeling Overwhelmed: Ella Mills openly stated that the pressures and public attention associated with her fame became overwhelming, influencing her decision to sell the company.
- Strategic Acquisition: The sale to Swiss group Hero indicates a strategic interest from a larger entity in the plant-based food market that Deliciously Ella had successfully established. This move marks a significant shift for the entrepreneur and her renowned brand in the health and wellness space.
