Fox News Channel (FNC) consistently commands a significantly larger audience compared to CNN across various key viewership metrics.
Audience Comparison: Fox News vs. CNN
When comparing the viewership figures for "total day" programming, Fox News Channel clearly surpasses CNN in both overall viewers and the crucial 25-54 age demographic, which is often considered vital for advertisers.
Here's a direct comparison of their audience sizes:
| Metric | Fox News Channel (FNC) | CNN |
|---|---|---|
| Total Viewers | 1.9 million | 357,000 |
| 25-54 Demo Viewers | 249,000 | 65,000 |
Note: These figures represent viewership across the entire broadcast day.
Understanding the Metrics
- Total Viewers: This refers to the overall number of people watching the channel, providing a comprehensive measure of reach.
- 25-54 Demo Viewers: Often referred to as the "key demographic," this segment is highly valued by advertisers due to its consumer spending power and engagement with news content. A larger audience in this demo indicates strong market appeal.
Key Takeaways
- Overall Dominance: Fox News Channel attracts more than five times the total viewers that CNN does.
- Demographic Lead: In the sought-after 25-54 demographic, Fox News Channel garners nearly four times the audience of CNN, indicating a much stronger pull with this critical group.
- Consistency: The substantial difference in these core metrics highlights Fox News Channel's sustained lead in the cable news landscape.
Based on these figures, Fox News Channel holds a considerably larger audience than CNN.
