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What is Starchoice?

Published in Canadian Satellite TV 2 mins read

Starchoice was the previous name for Shaw Satellite TV, a Canadian satellite broadcast distributor that also provided television services through cable delivery. It was a key player in the Canadian telecommunications landscape, delivering a wide range of channels and programs to households across the country.

Understanding Starchoice (Now Shaw Satellite TV)

Originally operating under the name Star Choice, this service evolved into what is now known as Shaw Satellite TV. Its primary function was to distribute television broadcasts, leveraging both satellite and, to a lesser extent, cable infrastructure.

Here are the key aspects of Starchoice and its successor, Shaw Satellite TV:

  • Canadian Broadcast Distributor: Starchoice (and subsequently Shaw Satellite TV) has always been rooted in Canada, serving Canadian viewers with broadcast content.
  • Dual Delivery Methods: While primarily known for its satellite television services, it also offered TV services via cable delivery, providing flexibility to its subscribers.
  • Satellite Technology Focus: The shift towards satellite TV highlighted its advantages, such as:
    • High-quality digital broadcasts: Delivering superior picture and sound.
    • Fast delivery: Ensuring a responsive viewing experience.
    • Extensive channel selection: Offering countless different channels and programs directly to homes.
  • Evolution and Rebranding: The name change from Star Choice to Shaw Satellite TV reflects its integration and evolution within the larger Shaw Communications umbrella.

For more information on satellite TV services and accessories, you can visit resources like Canada Satellite.