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What is it called candy corn?

Published in Candy History 2 mins read

What Is Candy Corn Called?

Today, the sweet confection is widely known as **candy corn**, recognized for its distinctive tri-color layers of white, orange, and yellow. However, this iconic treat was not always called by its current name; it had an earlier designation reflecting a different historical context.

The Original Name: "Chicken Feed"

Before the mid-20th century, candy corn was initially marketed under the name **"Chicken Feed."** This peculiar name stemmed from the primary use of corn during that era, particularly before World War I, when corn was predominantly fed to livestock such as chickens and pigs. The candy's shape and color pattern mimicked kernels of corn, making the name a fitting, albeit literal, description for its appearance.

The Evolution to "Candy Corn" and Halloween's Influence

The transition from "Chicken Feed" to "Candy Corn" largely occurred as the sweet began to establish its significant role in American holiday traditions. It wasn't until the 1950s that candy started to become a central part of Halloween celebrations. During this period, the confection was specifically advertised as a Halloween candy, cementing its new and lasting name: **candy corn**. Its autumnal colors perfectly aligned with the festive theme of the season, solidifying its place as a classic Halloween treat.

Naming Timeline

The table below illustrates the naming evolution of this popular sweet:
Era Name Key Event/Reason
Pre-1950s Chicken Feed Resembled kernels fed to farm animals
Post-1950s Candy Corn Advertised as a prominent Halloween confection