Skittles is owned by Mars, Incorporated, specifically through its Wrigley division.
The popular fruit-flavored candy became a part of the Mars family in 2008 when Mars' Wrigley division acquired the company. This acquisition integrated Skittles into one of the world's largest food and confectionery manufacturers.
Understanding the Ownership Structure
Mars, Incorporated is a global producer of confectionery, pet food, and other food products. It is a privately held company, making it one of the largest private companies in the United States. Its portfolio includes many well-known brands across various categories.
Key Ownership Details
| Aspect | Detail |
|---|---|
| Parent Company | Mars, Incorporated |
| Operating Division | Wrigley (part of Mars Wrigley Confectionery) |
| Acquisition Year | 2008 |
| Product Type | Fruit-flavored chewy candy |
The Legacy of Skittles
Skittles candies were first introduced in 1974 in the UK and later in North America in 1979. Their unique "taste the rainbow" slogan and diverse fruit flavors have made them a beloved treat worldwide.
Interesting Fact: Origin of the Name
The name "Skittles" is derived from the sports game of the same name. This name was chosen due to the resemblance of the small, round candies to the pins or "skittles" used in the game.
About Mars Wrigley Confectionery
Mars Wrigley Confectionery is a segment of Mars, Inc., formed in 2017 by combining the operations of Mars Chocolate and Wrigley Company. This division oversees a vast array of iconic confectionery and chewing gum brands globally, including:
- Chocolates: M&M's, Snickers, Twix, Milky Way
- Gums: Wrigley's Spearmint, Doublemint, Juicy Fruit, Altoids
- Candies: Skittles, Starburst
This strategic consolidation reinforces Mars' position in the global confectionery market, ensuring popular brands like Skittles continue to reach consumers worldwide.
For more information on the Skittles brand, you can visit its Wikipedia page.
