Yes, Lady Gaga founded and launched her very own beauty brand, Haus Labs.
The Genesis and Vision of Haus Labs
Lady Gaga established Haus Labs as her personal beauty venture in 2019. The brand was conceived with the aim of offering innovative and inclusive makeup products that empower self-expression, reflecting her artistic vision and commitment to creativity.
Brand Expansion and Accessibility
Since its inception, Haus Labs has steadily grown its presence in the global beauty market. A significant milestone in its expansion occurred in June 2023, when the brand's products became available to a wider audience on British turf through Sephora UK. This strategic move has made her unique beauty line more accessible to international consumers, further solidifying its position in the competitive beauty industry.
Lady Gaga's Continued Involvement
As the founder, Lady Gaga remains deeply involved in the brand's direction, product development, and overall ethos. Her consistent dedication ensures that Haus Labs continues to embody her original mission and signature style.
