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What was Camaro originally called?

Published in Chevrolet Camaro 2 mins read

The Camaro was originally going to be called the Chevrolet Panther. This feline-inspired name was a strong contender before the car ultimately received its iconic designation.

The Journey to "Camaro": From Prototype to Production Name

Before it became the beloved Camaro, this revolutionary vehicle underwent several naming considerations and internal designations:

  • Initial Code Name: The very first prototype for the Camaro was internally known by the General Motors (GM) code name XP-836. This was a development designation, not intended for public use.
  • The "Panther" Phase: Designers soon gravitated towards a more evocative and marketing-friendly name. They decided on Chevrolet Panther, embracing a "feline name" theme that was popular for powerful cars of that era. This decision was so firm that mockups of Panther emblems were created, featuring a dynamic leaping cat design.

Despite the significant development and design work put into the "Panther" concept, GM eventually chose "Camaro," a name that fit their "C" car naming convention (Corvair, Chevelle, etc.) and was said to derive from a French word meaning "friend" or "comrade" – though famously, GM executives quipped it was "a small, vicious animal that eats Mustangs."

Naming Phase Description
XP-836 The internal GM code name for the Camaro prototype.
Chevrolet Panther The intended production name, complete with emblem mockups.
Chevrolet Camaro The final name chosen for the production model.

Why the Change?

While the reference doesn't explicitly state why "Panther" was dropped, the automotive industry often undergoes extensive market research and branding exercises before settling on a final name. The eventual choice of "Camaro" aligned with Chevrolet's established naming conventions and proved to be a highly successful and memorable brand.