Before its current sponsorship, the Alamo Bowl was known by two different names: the Builders Square Alamo Bowl and the Sylvania Alamo Bowl.
The evolution of the Alamo Bowl's name reflects its history of title sponsorships. From its inception, the game has been associated with various corporate partners, each lending their name to the event for a specific period. This practice is common among college football bowl games, where sponsorship plays a crucial role in funding and visibility, shaping the identity of the event over time.
Historical Naming Conventions
The table below details the specific periods during which the Alamo Bowl operated under its previous sponsored names:
| Period | Former Name |
|---|---|
| 1993 – 1998 | Builders Square Alamo Bowl |
| 1999 – 2001 | Sylvania Alamo Bowl |
These naming changes occurred prior to the current sponsorship, which began in 2002, when the game became known as the Valero Alamo Bowl. Each sponsor contributed to the game's development and recognition within the landscape of college football.
