Good news is often shared first as a strategic communication technique known as priming emotion-protection, which aims to prepare the recipient emotionally for subsequent information, making it easier to process. This approach helps to soften the impact of potentially challenging news that might follow.
The Psychology Behind Leading with Positivity
When people have both good and bad news to share, many prefer to start with the positive. This preference isn't accidental; it's rooted in the psychological principle of "priming emotion-protection." Essentially, by beginning with something positive, the deliverer creates a more receptive and less anxious state for the recipient.
- Setting a Positive Tone: Starting with good news helps establish a positive emotional baseline. This can improve the recipient's mood and make them more open to hearing additional information, even if it's less favorable.
- Softening the Blow: The intention is to make the overall message "not suck so bad" by easing into it. A positive start acts as a buffer, making any subsequent negative news feel less abrupt or overwhelming.
- Facilitating Understanding: A calmer, more positive mental state can enhance a person's ability to process complex or difficult information without becoming immediately defensive or distressed.
This strategy is particularly effective because it acknowledges the human tendency to react strongly to negative stimuli. By preparing the emotional landscape, the deliverer aims to manage the recipient's reaction more effectively.
Practical Applications of Good News First
The "good news first" approach is prevalent in various aspects of communication, from personal interactions to professional settings.
- Performance Reviews: Managers often start reviews by highlighting an employee's strengths and achievements before discussing areas for improvement. This helps the employee feel valued and more receptive to constructive criticism.
- Medical Consultations: Doctors might begin by sharing positive health indicators or the success of certain treatments before discussing potential risks or ongoing challenges.
- Personal Conversations: When delivering mixed news to a friend or family member, starting with the positive aspects of a situation can prevent immediate panic or despair, allowing for a more balanced discussion.
- Negotiations: In business negotiations, beginning with areas of agreement or mutual benefit can build rapport and create a cooperative atmosphere before addressing points of contention.
Benefits of the "Good News First" Approach
Utilizing this communication strategy offers advantages for both the person delivering the news and the person receiving it.
| Benefit Category | For the Deliverer | For the Recipient |
|---|---|---|
| Emotional Management | Reduces anxiety about delivering bad news. | Lessens the immediate emotional shock of negative news. |
| Receptiveness | Fosters an open and attentive audience. | More likely to listen and absorb full message. |
| Relationship Impact | Preserves rapport and trust. | Feels respected and considered. |
| Clarity & Understanding | Allows for a more structured and coherent delivery. | Better able to process and comprehend complex information. |
| Overall Experience | Makes the entire communication process smoother. | Improves the psychological experience of receiving news. |
By consciously choosing to lead with good news, individuals leverage a powerful psychological tool to enhance communication, manage emotions, and foster more productive and empathetic interactions. This method is a testament to thoughtful communication design, focusing on the well-being and understanding of the recipient.
For more insights into communication strategies and human behavior, you can explore resources on effective communication or academic publications like the Personality and Social Psychology Bulletin.
