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What was the original name of TD Ameritrade?

Published in Company History 1 min read

The original name of TD Ameritrade was First Omaha Securities.

Founding and Early Beginnings

TD Ameritrade, a prominent name in the financial services industry, commenced its operations in 1975. At its inception, the company was known as First Omaha Securities, establishing its roots as a discount brokerage firm. This founding step in Omaha, Nebraska, marked the initial phase of what would evolve into one of the largest online brokers, serving millions of investors.

Key Details of Founding

To provide a clear overview of its foundational identity:

Detail Description
Original Name First Omaha Securities
Founding Year 1975

This initial establishment laid the groundwork for the company's significant growth and subsequent transformations, including its evolution through various mergers and acquisitions that ultimately led to the TD Ameritrade brand and its eventual acquisition by Charles Schwab. The name "First Omaha Securities" reflects its origins and foundational purpose in the investment landscape of the mid-1970s.