JBA in JBA Consulting stands for Jeremy Benn Associates.
Understanding JBA Consulting's Name
JBA Consulting operates as the trading name for Jeremy Benn Associates Limited, a registered company that provides specialized consultancy services. This structure is common among businesses that wish to present a more focused or memorable brand name to the public while maintaining a distinct legal entity.
The full legal details of the company are as follows:
Aspect | Detail |
---|---|
Full Legal Name | Jeremy Benn Associates Limited |
Trading Name | JBA Consulting |
Registered In | England |
Company Number | 3246693 |
Why Companies Use Trading Names
A trading name, often known as a "doing business as" (DBA) name, allows a company to operate under a different name than its official registered legal name. For Jeremy Benn Associates Limited, using "JBA Consulting" offers several advantages:
- Branding: It creates a distinct and professional brand image that clearly communicates the company's primary activity – consulting.
- Memorability: "JBA Consulting" is shorter and often easier for clients and the public to remember than the full legal name.
- Market Positioning: It helps in positioning the company within the consulting sector, immediately conveying its service offering.
This approach ensures legal compliance while enabling effective marketing and communication. For more information about the company and its services, you can visit the official JBA Consulting website.