Trident gum is currently owned by Perfetti Van Melle, a prominent European confectionery manufacturer.
The Current Owner: Perfetti Van Melle
As of 2023, Perfetti Van Melle acquired Trident and several other gum brands from Mondelez International. This acquisition marked a significant shift in the ownership of the popular chewing gum brand, bringing it under the umbrella of a company known for a wide range of candies and chewing gums globally.
A Brief History of Trident Ownership
The ownership of the Trident brand has evolved through several major corporate changes over the years, reflecting the dynamic nature of the global food and confectionery industry. Its journey includes periods under different multinational corporations:
- Early History: Trident was initially associated with Cadbury.
- Kraft Foods Acquisition (2010): In 2010, Kraft Foods acquired Cadbury, which brought the Trident brand into its extensive portfolio.
- Mondelez International Spin-off (2011): A significant restructuring occurred in 2011 when Kraft Foods spun off its global snack and confectionery businesses into a new independent company, Mondelez International. Trident became a part of this new entity.
- Perfetti Van Melle Acquisition (2023): Most recently, in 2023, Mondelez International sold Trident and its other gum brands to Perfetti Van Melle, marking the latest chapter in the brand's ownership.
This timeline illustrates the brand's path through some of the largest players in the snack and confectionery market:
| Year | Owner | Key Event |
|---|---|---|
| Pre-2010 | Cadbury | Original association/ownership |
| 2010 | Kraft Foods | Acquired Cadbury |
| 2011 | Mondelez International | Spun off from Kraft Foods |
| 2023 | Perfetti Van Melle | Acquired Trident and other gum brands from Mondelez |
This journey highlights how major corporate mergers, acquisitions, and spin-offs can frequently change the ownership of well-known consumer brands like Trident.
