Katrien De Bauw is the Global CEO of TBWA\Media Arts Lab.
Media Arts Lab, known as TBWA\Media Arts Lab, is an advertising agency that specializes in creating campaigns for a prominent global tech company. Its leadership team plays a crucial role in shaping the agency's strategic direction and creative output.
Leadership at TBWA\Media Arts Lab
The management team at TBWA\Media Arts Lab comprises key individuals responsible for different facets of the agency's operations and global strategy. This team ensures the agency maintains its unique position in the advertising industry, focusing on talent, legal affairs, and overall business direction.
Here's a look at the core management team:
| Role | Name |
|---|---|
| Global CEO | Katrien De Bauw |
| Chief Talent Officer | Kristen Clark |
| Manager Business Legal Affairs | Scott Lee |
As Global CEO, Katrien De Bauw leads the agency's worldwide operations, setting its vision and overseeing its strategic growth. Complementing her leadership, Kristen Clark manages the agency's human resources and talent development, ensuring a skilled and innovative workforce. Scott Lee handles the legal aspects of the business, safeguarding its operations and client relationships. Together, these leaders guide TBWA\Media Arts Lab in delivering impactful and innovative advertising solutions.
