Bobbi Brown Cosmetics is owned by The Estée Lauder Companies.
Acquisition and Brand Development
The Estée Lauder Companies acquired Bobbi Brown Cosmetics in 1995. This strategic acquisition brought the innovative makeup brand into one of the world's leading beauty conglomerates.
Key details of the acquisition include:
| Aspect | Detail |
|---|---|
| Current Owner | The Estée Lauder Companies |
| Acquisition Year | 1995 |
Following the acquisition, Bobbi Brown, the founder, remained an employee of Bobbi Brown Cosmetics and, importantly, retained creative control over her namesake makeup line. This arrangement allowed the brand to maintain its distinct identity and artistic direction while leveraging the vast resources and global distribution networks of The Estée Lauder Companies.
The brand continued to expand its reach and presence significantly. A notable milestone occurred in 2011 with the opening of the first freestanding Bobbi Brown Cosmetics retail store. Located in Auckland, New Zealand, this flagship establishment further enhanced the brand's customer experience by incorporating a dedicated makeup school within the building, offering educational opportunities alongside its product offerings.
