The biggest seller at Costco is its own brand, Kirkland Signature toilet paper.
Costco's Top Performer: Kirkland Signature Toilet Paper
Costco's private label, Kirkland Signature, is a powerhouse, and among its many successful products, toilet paper stands out as the ultimate bestseller. This household staple generates massive sales volumes and revenue for the wholesale giant.
Unpacking the Numbers
The sheer scale of Kirkland Signature toilet paper sales is impressive:
- Annual Sales Volume: Costco sells over a billion rolls of toilet paper each year.
- Annual Revenue: This astounding volume translates into nearly half a billion dollars in revenue annually.
Why It's a Bestseller
The popularity of Kirkland Signature toilet paper is driven by several key factors that resonate with Costco's membership base:
- Exceptional Value: A primary draw for customers is the perceived bargain. Compared to national brands, Kirkland Signature toilet paper offers a competitive price point without compromising on quality, making it a highly attractive option for bulk buyers.
- Consistent Quality: The Kirkland Signature brand has built a reputation for reliable quality, ensuring that customers receive a product they trust with each purchase. This consistency fosters loyalty and repeat business.
- Household Necessity: Toilet paper is a universally needed product, guaranteeing high and continuous demand regardless of economic fluctuations. This consistent need positions it as a foundational bestseller.
- Traffic Driver: Beyond its direct revenue contribution, Kirkland Signature toilet paper often acts as a "loss leader" or a magnet, encouraging members to visit the warehouse. Once inside, customers are likely to purchase other high-margin items, boosting overall store sales.
This combination of value, quality, and essential utility firmly establishes Kirkland Signature toilet paper as Costco's unparalleled top-selling product.
