Based on recent sales data, New Belgium is the most popular craft beer brand in the United States by sales.
Understanding the Most Popular Craft Beer Brand
The craft beer market in the United States is dynamic and highly competitive, with consumer preferences constantly evolving. When determining popularity, sales figures provide a clear indicator of market dominance.
For the 52 weeks ending January 28, 2024, New Belgium Brewing emerged as the top-selling craft beer brand. Their portfolio, which includes popular offerings like Voodoo Ranger IPA and Fat Tire Amber Ale, generated substantial revenue, positioning them at the forefront of the U.S. craft beer industry.
Top Craft Beer Brands by Sales
Sales data highlights the leading brands in the U.S. craft beer segment, indicating which brands are resonating most with consumers through their diverse product lines and market presence.
| Rank | Craft Beer Brand | Sales (Million USD) |
|---|---|---|
| 1 | New Belgium | 534 |
| 2 | Blue Moon | 323 |
Data represents sales for the 52 weeks ended January 28, 2024.
This sales performance demonstrates New Belgium's significant market share and widespread consumer appeal across the nation. While Blue Moon, often considered a craft-style beer, follows in second place, New Belgium's lead in sales underscores its position as the leading craft beer brand. For more detailed market insights, you can refer to comprehensive market analyses available on platforms like Statista.
