The Braintrust is a crucial creative advisory group at Pixar Animation Studios, consisting of trusted colleagues who convene periodically to critically assess films in development.
The Core Function of the Braintrust
At its heart, the Braintrust serves as an indispensable sounding board and collaborative force for Pixar films. Their primary role is to provide candid feedback and strategic direction, ensuring that each project reaches its full potential. This process is integral to Pixar's commitment to storytelling excellence and innovation.
Composition and Review Process
The Braintrust is not a static committee but a dynamic assembly of experienced individuals within Pixar.
- Composition: It is comprised of a select group of trusted colleagues—often directors, writers, and animators—who bring a wealth of collective experience to the table.
- Frequency: They gather periodically throughout a film's development cycle, engaging in ongoing discussions and evaluations.
- Areas of Review: During these sessions, the Braintrust meticulously examines various critical aspects of the film, including:
- The characters: Assessing their depth, believability, and audience connection.
- The story: Scrutinizing the narrative arc, pacing, emotional impact, and thematic consistency.
- The design: Evaluating the visual aesthetic, animation quality, and overall artistic direction.
Driving Towards Excellence
The overarching philosophy guiding the Braintrust's work is an unwavering commitment to quality. As one of its architects, Ed, articulated, the fundamental job of this group is to "push towards excellence, and root out mediocrity." This means they are unafraid to challenge ideas, suggest bold changes, and work collaboratively to refine and elevate every element of a film, ensuring it meets Pixar's high standards for creativity and impact.
