MX Player, a prominent free streaming OTT service in India, is now owned by Amazon.
Amazon's Acquisition of MX Player
Amazon recently completed the acquisition of certain key assets of MX Player, which notably includes its widely used application. This strategic move by Amazon aims to strengthen its presence in the Indian ad-supported video on demand (AVOD) market.
The Merger with Amazon miniTV
Following the acquisition, Amazon is integrating MX Player with its existing free AVOD service, Amazon miniTV. The objective of this merger is to combine two of India's most popular free streaming platforms into a single, comprehensive offering.
The result of this consolidation is a new unified service named Amazon MX Player. This new service is designed to leverage the combined strengths of both platforms, providing a robust ad-supported content experience to users across India.
