Amazon (AMZN) stock is widely considered a strong buy by a significant majority of professional analysts.
Strong Analyst Conviction
Professional analysts covering Amazon's stock show a remarkably high level of confidence in its potential. Roughly 92% of analysts who actively monitor the company have assigned it a "Strong Buy" rating. This level of consensus stands out, as it is the highest among Amazon's "Magnificent 7" peer group, indicating a particularly bullish outlook compared to other major technology companies.
Consistent Bullish Sentiment
The positive sentiment among sell-side analysts regarding Amazon has been consistent over the past few years. Brokerages have repeatedly highlighted Amazon as a "top idea" for investment, notably in 2022, 2023, and extending into 2024. This sustained positive view suggests a robust long-term outlook perceived by the analytical community.
Snapshot of Analyst Ratings
To illustrate the strong consensus, here's a summary of the current analyst sentiment:
| Rating Category | Percentage of Analysts | Key Observation |
|---|---|---|
| Strong Buy | ~92% | Highest "Strong Buy" rating among peers |
| Hold / Sell | ~8% | Very low percentage of neutral or negative ratings |
This high percentage of "Strong Buy" ratings reflects a prevailing belief in Amazon's continued growth trajectory and strong business fundamentals across its diverse segments, including e-commerce, cloud computing (AWS), and advertising. The consistent inclusion as a "top idea" further reinforces the perception of AMZN as a favored investment among analysts.
