Jaclyn Smith's clothing line has transitioned from its long-standing partnership with Kmart and is being relaunched for a fall/holiday 2022 debut through a new licensing agreement with RDG Global LLC.
A New Chapter for Jaclyn Smith's Fashion Collection
After a significant period, Jaclyn Smith has moved on from her collaboration with Kmart, marking a new phase for her popular fashion collection. This strategic shift allows her brand to evolve and reach new audiences under a different operational model.
The Transition from Kmart
For many years, Jaclyn Smith's clothing line was a staple at Kmart, known for offering accessible and stylish apparel to a broad consumer base. The decision to part ways signifies the end of an era for this particular retail partnership.
Partnership with RDG Global LLC
The next step for the Jaclyn Smith fashion collection involves a licensing agreement with RDG Global LLC. This new partnership is set to revitalize the brand, bringing fresh designs and a new retail strategy to the market.
Key aspects of the new collaboration include:
- New Licensing Model: Instead of a direct retail partnership, the brand will operate under a licensing agreement, which can offer greater flexibility in manufacturing, distribution, and design.
- Targeted Relaunch: The collection is slated for a specific fall/holiday 2022 launch, indicating a focused re-entry into the fashion scene.
The Vision for the New Collection
Jaclyn Smith herself has expressed excitement about the upcoming collection, emphasizing its modern yet timeless appeal. Her vision for the new line highlights an aesthetic that aims to be both current and enduring.
Jaclyn Smith's Perspective on the New Designs:
- "I can't wait for women to see the clothes."
- "They're very modern yet timely and timeless."
This statement suggests a collection designed to resonate with contemporary fashion trends while maintaining classic elements that ensure longevity in a woman's wardrobe.
Below is a summary of the transition:
| Previous Partnership | New Partnership | Relaunch Timeline |
|---|---|---|
| Kmart | RDG Global LLC | Fall/Holiday 2022 |
