No, Drake did not create Nike. Nike, originally known as Blue Ribbon Sports, was founded in 1964 by Bill Bowerman and Phil Knight. It grew into one of the world's most iconic sportswear brands over several decades.
While Drake did not create Nike, he has established a significant collaborative relationship with the brand.
Drake's Partnership with Nike: The NOCTA Sub-label
In 2020, the renowned artist Drake launched NOCTA, a distinct sub-label under the Nike umbrella. This collaboration signifies a unique partnership where Drake brings his creative vision and influence to sportswear, leveraging Nike's global manufacturing and distribution capabilities. The name "NOCTA" itself is a clever nod to Drake's "nocturnal creative process," reflecting his late-night work ethic.
This kind of collaboration is a strategic move for both parties:
- For Nike: It allows the brand to tap into Drake's massive cultural influence and fan base, creating exclusive products that resonate with a specific segment of the market, particularly in music, fashion, and streetwear.
- For Drake: It provides a credible platform to extend his brand beyond music into fashion, offering a significant avenue for creative expression and business. As one of the top-earning artists in pop history, with singles like "God's Plan" achieving immense success (certified 15X Platinum), Drake possesses a powerful personal brand that can drive consumer demand.
Understanding the Relationship
To clarify the difference between creating a company and creating a sub-label:
| Aspect | Nike | NOCTA |
|---|---|---|
| Origin | Independent company, founded in 1964 | Sub-label, launched in 2020 |
| Founder(s) | Bill Bowerman, Phil Knight | Drake |
| Status | Global sportswear giant | Collaborative brand under Nike |
| Function | Designs, manufactures, and sells apparel, footwear, accessories globally | Designs and sells exclusive collections under Nike's operational framework |
NOCTA features apparel and footwear collections inspired by Drake's unique style and the functionality required for his lifestyle. These products often blend performance wear with fashion, catering to a niche yet broad audience interested in high-quality, exclusive items.
The Impact of Celebrity Collaborations
Collaborations like NOCTA highlight a growing trend in the fashion and entertainment industries where:
- Artists become brand extensions: Celebrities are no longer just endorsers but active creators, bringing their vision to product lines.
- Exclusivity drives demand: Limited-edition drops and unique designs create hype and collectibility.
- Cultural relevance: Partnerships with influential figures ensure brands stay relevant and connected to contemporary culture.
In summary, while Drake is a powerful force in music and fashion, he is not the founder of Nike. Instead, he is a key creative partner who has launched a successful sub-label, NOCTA, enriching Nike's diverse portfolio of brands and collaborations.
