The mission statement of the British Film Institute (BFI) is to use its knowledge to educate and deepen public appreciation and understanding of film and the moving image.
Understanding BFI's Core Purpose
The British Film Institute (BFI) is a leading organisation dedicated to film and the moving image. Its foundational purpose is encapsulated in its clear and focused mission statement, which guides all its activities and initiatives.
The Exact Mission Statement
The BFI's mission statement is precisely articulated as:
- "To use our knowledge to educate and deepen public appreciation and understanding of film and the moving image."
This statement highlights several key objectives:
- Utilizing Knowledge: The BFI leverages its extensive expertise, historical archives, and contemporary insights into cinema and moving image culture. This knowledge forms the bedrock of its educational efforts.
- Education: A primary goal is to educate the public. This involves informing audiences about:
- The history of film.
- Different genres and cinematic movements.
- The craft and artistry behind filmmaking.
- The cultural and social impact of the moving image.
- Deepening Appreciation: Beyond basic education, the mission aims to foster a profound and nuanced appreciation for film. This means helping audiences to:
- Recognize the artistic merit of films.
- Understand the complexities of storytelling and visual language.
- Engage critically with cinematic works.
- Enhancing Understanding: The BFI strives to improve public understanding of both film and the broader category of the moving image. This encompasses:
- Feature films, documentaries, and animated works.
- Television, video art, and digital media.
- The evolving landscape of visual storytelling and its impact on society.
Why This Mission Matters
This mission statement underscores the BFI's role not just as a curator or archive, but as an active proponent of cultural enlightenment through the medium of film. By focusing on education, appreciation, and understanding, the BFI aims to ensure that film remains a vital and accessible art form for current and future generations.
