The CEO overseeing Lew's Fishing, as part of its parent organization, is Ken Eubanks.
Lew's Fishing is a prominent brand within the outdoor sporting goods industry, specifically known for its fishing tackle. The leadership of such brands often falls under the CEO of the larger corporate entity that owns them.
Leadership at Rather Outdoors
In 2021, the organization formerly known as Lew's Holdings Corporation transitioned its name to Rather Outdoors. This strategic move was made to present a unified front for its family of brands, which includes Lew's Fishing.
- CEO Ken Eubanks announced this rebranding, solidifying his role as the head of the overarching company that manages Lew's and other related brands.
- The transition highlights a broader corporate structure where various fishing and outdoor brands operate under a single, unified management.
This structure allows for streamlined operations and a cohesive strategy across its diverse product lines. For instance, rather than having a separate CEO for each individual brand, the leadership is centralized at the parent company level.
Corporate Structure Overview
| Entity Name | Role | Key Individual |
|---|---|---|
| Rather Outdoors | Parent company encompassing Lew's | Ken Eubanks |
| Lew's Fishing | Prominent fishing tackle brand | - |
| Lew's Holdings Corporation (old) | Predecessor to Rather Outdoors | Ken Eubanks |
The announcement of this organizational shift emphasized a commitment to growth and a unified market presence for all brands under the Rather Outdoors umbrella. This ensures that a singular vision and leadership, led by Ken Eubanks, guides the strategic direction for Lew's Fishing and its sister brands.
For more details on the corporate transition, you can refer to the announcement regarding the Lew's Holdings Name Change to Rather Outdoors.
