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How Do I Choose a Lure?

Published in Fishing Lure Selection 5 mins read

Choosing the right fishing lure is essential for a successful outing, involving a strategic match between your lure and the prevailing fishing conditions to attract your target species.

Key Factors for Effective Lure Selection

Selecting the perfect lure involves considering several environmental and behavioral elements that influence what a fish will strike.

Water Conditions & Clarity

Water clarity is one of the most significant factors in lure selection, directly impacting how visible your lure is to fish.

  • Dirty or Murky Water: In low-visibility conditions, you want your lure to create a strong silhouette and provide a clear target. Darker colors like black and blue or chartreuse are often highly effective as they contrast sharply with the murky water, making them easier for fish to detect.
  • Clear Water: When the water is clear, fish have excellent visibility and are often more wary. Here, neutral or natural colors that closely mimic local baitfish or insects, such as green pumpkin, watermelon, or silver, tend to work best. These colors blend in more naturally, reducing the chance of spooking fish.

Pro Tip: For versatile options, particularly with worms and jigs, colors like black and blue, green pumpkin, or redbug are excellent choices that cover a wide range of situations.

Water Clarity Recommended Lure Colors Why It Works
Dirty/Murky Darker, high contrast (e.g., Black & Blue, Chartreuse) Creates strong silhouette, easier to detect
Clear/Stained Natural, subtle (e.g., Green Pumpkin, Watermelon, Silver) Mimics natural prey, less likely to spook fish

Water Temperature: Beyond clarity, water temperature also affects fish activity and metabolism. Colder water typically calls for slower presentations and smaller lures, while warmer water allows for more aggressive actions and faster retrieves.

Target Species

Different fish species have distinct diets, hunting behaviors, and preferred habitats. Understanding your target fish is paramount.

  • Bass: Known for aggressive strikes, bass often respond well to a variety of lures including crankbaits, spinnerbaits, jigs, and soft plastics that mimic baitfish or crawfish.
  • Trout: Often prefer more subtle, natural presentations, such as small spoons, spinners, or flies that imitate insects or small minnows.
  • Pike/Musky: These predatory fish are attracted to larger, flashy lures that imitate substantial prey, such as large jerkbaits, spoons, or bucktails.

Forage (What Fish Are Eating)

The "match the hatch" principle is fundamental. Observe the baitfish, insects, or crustaceans present in the water you're fishing.

  • Size: Your lure should generally be similar in size to the natural food source.
  • Shape: Mimic the profile of local prey. If there are slender minnows, use a slim jerkbait; if there are stout shad, a wider crankbait might be better.
  • Action: How your lure moves through the water should also resemble the movement of natural prey.

Depth and Structure

Fish often congregate around specific depths and underwater structures. Your lure needs to be able to reach these areas effectively.

  • Topwater Lures: Ideal for shallow water or when fish are actively feeding on the surface around cover like lily pads or submerged logs.
  • Shallow Diving Crankbaits/Spinnerbaits: Best for covering water quickly in depths up to 8-10 feet, especially around submerged grass or shallow points.
  • Deep Diving Crankbaits/Jigs/Soft Plastics: Essential for targeting fish holding in deeper water, along drop-offs, or near submerged humps and ledges.

Time of Day & Weather

Light conditions and weather patterns can significantly influence fish behavior and lure visibility.

  • Low Light (Dawn/Dusk, Overcast Days): Fish are often more active during these times. Topwater lures, spinnerbaits with strong vibration, or darker colored lures can be very effective as fish rely more on silhouette and vibration.
  • Bright Sun: Fish may retreat to deeper, shadier areas. Natural-colored lures fished deeper, or those with subtle flash, tend to work best.
  • Windy Conditions: Wind can break up the water's surface, making it harder for fish to see. This can be a great time for moving baits like spinnerbaits or chatterbaits, as the chop helps conceal the retrieve.

Popular Lure Types and Their Applications

  • Soft Plastics: Extremely versatile (worms, creature baits, swimbaits). Excellent for imitating worms, crawfish, or small baitfish. Can be rigged in many ways for different presentations and depths.
  • Crankbaits: Hard-bodied lures with a bill that causes them to dive. Used to cover water quickly and reach specific depths, mimicking fleeing baitfish. Learn more about crankbaits at Bassmaster.com.
  • Spinnerbaits & Chatterbaits: Feature blades that spin or vibrate, creating flash and disturbance. Highly effective in stained or murky water and around cover, as the vibration attracts fish.
  • Jigs: Consist of a weighted head and a hook, often dressed with a skirt or soft plastic trailer. Ideal for vertical presentations, targeting fish on the bottom or in heavy cover.
  • Topwater Lures: Designed to float and create commotion on the surface (poppers, walk-the-dog lures). Provide exciting strikes, especially during low light or when fish are feeding near the surface. Find more information on topwater fishing at TakeMeFishing.org.

Practical Tips for Success

  • Start Simple: Begin with a few proven lure types and colors for your target species and local conditions.
  • Observe and Adapt: Pay attention to what's happening around you – water clarity, presence of baitfish, and fish activity. Don't be afraid to change lures if one isn't working.
  • Check Local Reports: Local bait shops and online forums often provide up-to-date information on what lures are currently productive in your area.